Top Revenue Customers

What this report shows

A ranked list of customers by paid invoice total over the trailing 12 months. Customers are grouped by their organization where one exists; otherwise by their billing-account name.

This is your "who pays us the most" report. Lifetime value is also shown — total paid invoices across all history, not just the trailing 12-month window.

How to read it

• Rank — ordered by 12-month paid revenue, descending.
• 12-month paid — sum of paid invoice totals in the rolling window.
• Lifetime value (LTV) — every paid invoice this customer has ever had with PolitiFast.
• Invoice count — how many paid invoices make up the 12-month total. A high count from a low total means many small invoices; a low count from a high total means a few big ones.

Common questions

• Why is an active customer missing? Only paid invoices count. If their recent invoices are still outstanding, they won't appear yet.
• Why does the same campaign show up twice? Customers are grouped by organization first, billing-account name second. A customer set up two different ways will show twice. Reconcile via `/admin/accounts`.
• Is the LTV column accurate? It counts every paid invoice ever. If you imported historical invoices with backfilled dates, those count too.

What to do if numbers look wrong

1. Open `/admin/invoices?customer=<customer>` and confirm the 12-month paid total matches.
2. Check whether duplicate customer records exist (same name, different IDs) — they'll split the revenue.
3. If the top customer's numbers look impossibly high, look for a one-off large invoice that's skewing the total.