General Consulting: How Engagements Work

General Consulting is senior campaign strategy delivered as an ongoing engagement — a strategist who knows your race, works your plan, and picks up the phone when things move. Because every race is different, consulting isn't an add-to-cart service: it starts with a conversation.

How an engagement starts

1. Schedule a call. Use the Schedule a Call button on your Services page, or submit the consulting request wizard describing where you are and what you need.
2. Strategy call. A senior strategist digs into your race — the district, the opponent, the money, the calendar.
3. You receive a proposal. A scoped engagement with clear deliverables and a custom retainer sized to the work.
4. Sign and start. E-sign the engagement and kick off — often by building your Voter Contact Plan first.

What engagements typically include

• Strategy and message development — what you say, to whom, and when.
• Voter Contact Plan authorship — the dated, budgeted roadmap your whole program runs on (see Your Voter Contact Plan under Managing Your Campaign).
• Communications planning — coordinating your texts, mail, ads, and earned media.
• Vendor coordination — making the pieces you buy elsewhere pull in one direction.
• Crisis support — when something breaks, someone experienced answers.

How it's billed

Retainers are custom-scoped, so there's no published price — your proposal has the exact number. Payment by bank transfer is preferred; card payments carry a processing surcharge, always shown before you pay.

What happens next

You'll typically get a call within days of reaching out, a proposal shortly after the call, and work starting as soon as the engagement is signed.