The Brand Package: Everything Included

The Brand Package is one engagement that gives your campaign a complete, professional identity — everything a voter sees carries the same look, from the yard sign in a neighbor's lawn to the website on their phone. It's built for campaigns starting from scratch or replacing a placeholder look.

Everything in the package

• A custom logo, plus alternates — variations sized and shaped for different placements, so the same mark works on a sign, a social avatar, and a letterhead
• A brand book — your colors, fonts, and usage rules in one document, so every future vendor and volunteer produces materials that match
• Email templates — branded layouts ready for your fundraising and update emails
• Social media templates — sized graphics for posts and headers, so your feed looks consistent without a designer on staff
• A camera-ready yard-sign design — final artwork any sign printer can run with, no rework needed
• A full campaign website — the same custom-built site described in Campaign Websites: What's Included, designed in your new brand from day one
• Compliant disclaimers — your "Paid for by" attribution built correctly into every piece, because a missing disclaimer is one of the most common (and most avoidable) compliance complaints filed against new campaigns

The website is included — don't buy both

The Brand Package contains the complete campaign website, with the same hosting: $99 per month, with a 30-day free trial. If you order the Brand Package, you do not also order the standalone website — they're mutually exclusive. If you're deciding between the two, Website or Brand Package: Which Should I Choose? walks through the decision.

What it costs

The Brand Package is priced by your PolitiFast team based on the scope of your race, and you'll see the quote before anything is billed. Nothing is charged when you express interest — your team reaches out, scopes the engagement with you, and invoices after you've agreed to the plan.

Why one package beats piecemeal

Campaigns that buy a logo from one vendor, a website from another, and signs from a third almost always end up with three slightly different shades of red and two different fonts. Voters may not consciously notice, but mismatched materials read as amateur — and matched materials read as a campaign that has its act together. One team building everything in one pass is how the pieces stay coherent.

What happens next

1. You kick off with a discovery call — your team learns the race, your story, and the look you're after.
2. Logo concepts arrive for your review; you pick a direction and approve the final mark.
3. The brand book, templates, and yard-sign artwork are built out in the approved identity.
4. The website is designed and built in your new brand, previewed to you, and launched.

Plan on 3 to 4 weeks from your kickoff call and content submission to a launched site and delivered brand assets. As with the standalone website, the fastest way to hit that timeline is getting your bio, photos, and platform in early — Preparing Your Website Content covers what to gather.