Preparing Your Website Content

Your website build starts the moment your content is in our hands — and stalls when it isn't. This article covers exactly what the intake asks for, where to put your files, and how to write copy that actually sounds like you.

What the intake asks for

The website get-started intake on your campaign's overview page collects the raw material for your site. Have these ready before you start:

• Your biography — a few paragraphs on who you are, why you're running, and what ties you to the district
• A headshot and campaign photos — the highest-resolution originals you have, not screenshots or images saved from social media
• Your platform — the issues you're running on and where you stand
• Endorsements — names, titles, and a short quote from each if you have one
• Your donation link — the URL from your donation processor, so contributions land in the right place

You don't need everything perfect to submit. If an endorsement is still pending or a photo shoot is next week, note it in the intake and send the rest — your team can slot late items in.

Share access to your domain

Your site launches on your own domain, so the team needs access to point it at your new site. Log in to your domain registrar and add admin@politifast.com as an authorized user, or share access however your registrar supports it. This is also on your campaign overview checklist, so you'll see a reminder there.

If you don't own a domain yet, say so in the intake. Your team will help you choose and register one — and it should be registered in the campaign's name, so it stays yours.

Upload everything to Files

Photos, your logo, PDFs of past materials — upload all of it to your campaign's Files page in the portal. Keeping everything in Files means the design team pulls from one place instead of chasing email attachments, and you can see at a glance what's already been delivered.

Write like you talk

The best campaign copy reads the way you sound at a town hall, not the way a press release reads. A few rules that consistently produce stronger sites:

• Pick 3 to 5 issues, maximum. A site with twelve issue pages tells voters you don't have priorities. Three strong positions beat ten thin ones.
• Short paragraphs, plain words. Voters skim. If a sentence needs a second read, cut it in half.
• First person. "I'll fight for..." lands harder than "The candidate supports..."
• Be specific. "Cut the county permit backlog to under 30 days" beats "streamline government" every time.

If writing isn't your thing, send bullet points and rough notes — your team can shape them into finished copy and send it back for your approval. Rough material today beats polished material next month.