Website or Brand Package: Which Should I Choose?

PolitiFast offers two ways to get your campaign website: the standalone website build, or the Brand Package. This guide helps you pick the right one — and only one, because you never need both.

They're mutually exclusive

The Brand Package includes the full campaign website — the same custom build, the same $99 per month hosting with a 30-day free trial. Choosing the Brand Package means the website is already in it; choosing the standalone website means you're bringing your own branding to the build. There is no scenario where you buy both.

Choose the standalone website if you already have real branding

The standalone website is the right call when your campaign identity genuinely exists — not "we have a logo somewhere," but working brand assets the design team can build on:

• You have the original logo design files, not just a picture of the logo pulled from an old flyer
• You have established colors and fonts that your existing materials actually use consistently
• You have printed materials already in circulation — signs, mailers, palm cards — that the website needs to match

In that situation, the team designs your site inside the identity you already own, and everything stays consistent with what voters have already seen.

Choose the Brand Package if you're building an identity

The Brand Package is the right call when the identity itself still needs to be created:

• You're starting from scratch, or your current logo is a placeholder someone made in a word processor
• Your existing materials don't match each other — different reds, different fonts, different versions of the logo
• You want signs, website, emails, and social graphics that all match from day one, produced in one pass by one team

Most first-time candidates land here, and it's why most of them choose the Brand Package. Building the identity and the website together costs less friction than building a site now and retrofitting a brand onto it mid-race — a rebrand after launch means redoing the site, the signs, and everything in between.

A quick gut check

Open your current logo file. If it's a crisp original design file and your last three printed pieces look like siblings, the standalone website will serve you well. If it's a low-resolution image someone texted you, or you hesitated because you're not sure where the file even is — that's your answer, and it's the Brand Package.

Whichever you choose, the deliverables and timelines are laid out in Campaign Websites: What's Included and The Brand Package: Everything Included. And if you're genuinely torn, your team will give you a straight recommendation on a call — this is a decision they help campaigns make every week.